With ratings down and major companies cutting their advertising budgets,
political advertising has become a boon for local stations and national
broadcast and cable networks. According to TVWeek that spending is
likely to continue between now and the party conventions, when normally a
spending lull occurs. "This campaign was jump-started early and it's running
real hot right through to the end," Brian Donahue, senior VP of Jamestown
Associates, a GOP consultant, told the trade publication. "There is no time to
breathe in the 2008 presidential election." Democratic consultant Steve McMahon
is predicting a spending surge on the part of Sen. Barack Obama before the
conventions. "I don't think there is going to be a break," he said.
27/05/2008
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